Over the past few decades Christmas has quickly become an excellent marketing opportunity, and why not? It’s when the public is most likely to have their purses open. Heck, Christmas marketing has started earlier and earlier every year, now starting literally the day after Halloween.
Even with the state of the economy, seemingly always teetering on the edge of disaster these days, consumer spending has been up this holiday season.
American consumers haven’t spent so much money on holiday gifts since 1999. And while Canada has reported some slower Christmas sales numbers, we’re no shopping slouches either. Statistics Canada reported retail sales rose in September by one per cent to $38.2 billion, and the Retail Council of Canada estimates a 3% increase in retail sales this Christmas over last year.
A lot of these sales have to do with promotions and discounts, but don’t think marketing doesn’t have something to do with it.
Marketing your product or service in a new and interesting way can go a long way this season. Here are some great marketing ideas that came up this year that could get you thinking about how to better market your product/service not just this season but all year round:
• In case you didn’t see it, Jimmy Kimmel did a video challenge called "I gave my Kid a Terrible Present" YouTube Challenge. This hilarious viral contest/segment brought tons of attention to his site.
• Dairy Queen is offering free Blizzard treats in its “Reindeer Bites” flavour to anyone who brings a real, live reindeer into a store.
• Mississauga, Ont.-based website itravel2000 is in the fourth year of a promotion that promises to refund the price of all trips taken between Nov. 1 and April 30 for customers who had more than 10 centimetres of snow fall on New Year’s Day at their regional weather station in Halifax, Montreal, Toronto, or Calgary.
• The Independent has a list of the funniest Christmas ads ever.
• At the Living Christmas Cards website, a live streaming webcam shows you the mountain in northern Sweden where “Santa’s reindeer” are kept. You can take a photograph from one of the four live views, and make it into a holiday card for your friends.
Hope this helps!
Merry Christmas and a happy marketing new year from all of us at Red Queen!
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