How Google Made Search Better

By Kamea Zelisko

In September Google made search better with the launch of its new search algorithm Hummingbird.

Why is it better?

Because it comes up with answers based on the context of your questions, rather than the older algorithm which based search results solely on keywords.
While keywords were and still are valuable to Google to track what people are searching for, they are no longer the main basis for how Google tracks searches. A lot of people were taking advantage of the keyword-based algorithm, packing their websites with keywords and sometimes terrible (I mean, really terrible) content that was not at all useful to the general population but was still ranked on the first page of Google.
Google, being the dynamic and responsive company that it is, saw this growing trend and after some previous updates which improved search but didn’t quite fix the over arching problem, they decided to come up with Hummingbird.

So what does this mean for you and your website?
Basically the new algorithm bases your site’s ranking on the quality of the content on your site. So if you’re doing Search Engine Optimization (SEO) right, which means creating useful, relevant content for your targeted audience on a fairly consistent basis, then your ranking will actually improve.
But if your SEO person didn’t put an emphasis on the creation of useful content then you probably saw your site’s ranking decrease pretty much over night.

So what should you do now?
If you’re one of those companies that saw its rankings decrease, talk to your SEO expert. Tell them you want new, quality content on your website ASAP.
And hey, if you need help creating that content Contact Us – it’s our specialty

Calgary Stampede fashion show coming up!

Only 2 weeks left until the Glam Up your Stampede event! If you like fashion then this will be right up your alley! Check out details on the QE Facebook Page: http://ow.ly/kZUnW

Get ready for the Calgary Stampede 2013!

Looking for a way to celebrate the upcoming Calgary Stampede 2013? How about glamming up yor Stampede? Queen Esther Education Foundation is holding its Glam up Your Stampede event on June 20 & it’s gonna be fun! Check out the QE Facebook Page for more info!

Father's Day - how my dad changed my life

By Kamea Zelisko
This is a very personal story, but one I'm proud to share. It's about how my dad changed my life.
My dad was truly the anchor of my family and he led by example. He spoke little, worked hard and instilled in us good values and lessons. By nature, he was the kind of person you wanted to make proud, and all of his children felt this way.
In fact, this is what drove me to graduate high school, go into Journalism and then write for his favourite newspaper, the Edmonton Sun. He kept every single article I ever wrote in a drawer of his desk (then in a box when the drawer got full). I knew at that moment I had succeeded in making my dad proud.
He died 3 years ago on June 4. About 2 weeks from Father's Day and his birthday, which was on June 19. His death was, and still is devastating to our family. Each year around this time we struggle with the loss, feeling depressed, anxious and sad.
But what I want to share with you is the gift I received through his death - an appreciation for life. Before his death, like many people, I took things for granted - people, experiences, etc.
Now I live every second like it could be my last - I work hard, play hard and make time for the important things in life, including family, friends and experiences. I eat healthier, run marathons and enjoy nice long walks every chance I get. I have experienced more and met more amazing people in the past 3 years than I ever had before.
And while I have always enjoyed a strong passion for writing, I now have another passion - helping others. My friends and family mean the world to me and I always make time for them no matter how busy I get. In my professional life I sit in great meetings and brainstorm on all the creative ways I can help other businesses market themselves, and when those plans start to unfold I get an excitement I've never had before. I feel invigorated with a new drive and passion to live and experience life.
I will always miss my dad. But as they years go by I see that through his death he has given me the greatest gift of all - the gift of life. Thank you daddy, we miss you <3>

Win a Father's Day Golf package!

Win dad a $100 gift card to the Elbow Springs Golf Club for Father’s Day!
Elbow Springs is a championship, 27 hole semi-private golf course located just west of Calgary. It features natural ponds & streams in the scenic Elbow River Valley.
The $100 gift card can be used for a round of golf, to get some golf necessities at the pro shop or for some delicious breakfast or lunch offered at the course.
To enter, LIKE Red Queen Creative on Facebook & tell us your sweet, funny or touching Father’s Days story below this photo on our timeline! The winner will be announced on Father’s Day – good luck everyone!

RQ's Kamea Zelisko to take part in Enerflex MS Walk 2013

RQ’s Kamea Zelisko will again be participating in the Enerflex MS Walk 2013 on Sunday, June 2, 2013. “This is going to be a busy couple of weeks for me,” says Kamea, who is also participating in the Calgary Scotiabank Marathon just a week earlier on May 26. “But it’s more than worth it. A close friend of mine was diagnosed with MS recently and I have other friends whose lives have been devastated by this disease. I want to help any way I can – it just feels right.”
For more info on the MS Walk or to donate visit Kamea’s page @ http://bit.ly/ZpGKcL

RQ giving away Father's Day gift!

Father's Day is one month from today - and RQ Creative will be giving away another great gift to help make your Father's Day a special one! Stay tuned for our Father's Day contest to be announced soon!