In September Google made search better with the launch of its new search algorithm Hummingbird.
Why is it better?
Because it comes up with answers based on the context of your questions, rather than the older algorithm which based search results solely on keywords.
While keywords were and still are valuable to Google to track what people are searching for, they are no longer the main basis for how Google tracks searches. A lot of people were taking advantage of the keyword-based algorithm, packing their websites with keywords and sometimes terrible (I mean, really terrible) content that was not at all useful to the general population but was still ranked on the first page of Google.
Google, being the dynamic and responsive company that it is, saw this growing trend and after some previous updates which improved search but didn’t quite fix the over arching problem, they decided to come up with Hummingbird.
So what does this mean for you and your website?
Basically the new algorithm bases your site’s ranking on the quality of the content on your site. So if you’re doing Search Engine Optimization (SEO) right, which means creating useful, relevant content for your targeted audience on a fairly consistent basis, then your ranking will actually improve.
But if your SEO person didn’t put an emphasis on the creation of useful content then you probably saw your site’s ranking decrease pretty much over night.
So what should you do now?
If you’re one of those companies that saw its rankings decrease, talk to your SEO expert. Tell them you want new, quality content on your website ASAP.
And hey, if you need help creating that content Contact Us – it’s our specialty
