By Kamea Zelisko
For a lot of new business owners, doing the ton of little things that go into starting up a business can be not only an exhausting endeavor, but an expensive one too.
Sure there are places you can cut corners. You can do your own admin stuff like writing cheques or writing up financial statements, but there are definitely places where cutting corners just to save money will hurt the chances of your business succeeding.
And doing your own graphic design is definitely one of these areas.
Just because you know how to ad Clip Art to a Word document does not make you a designer. Graphic design is a skill that delicately mixes technical and artistic skills and it takes years of education, (and more importantly experience) to get it down pat.
If you’re still skeptical, just do a quick Google search for “Bad Logo Examples.” You will see pages upon pages of bad logo designs pop up.
But it’s not just your logo that will need designing. Once you have one, you will also need basic promotional items like business cards and company stationary such as letterhead. I won’t even get into other promotional items such as posters and newspaper advertisements, I’m sure you get the point.
If you don’t have the experience and skills of a graphic designer and you try to make your own promotional items, there is a high chance you will make your marketing materials look cheap and cheesy. And the result of that? Your company looks cheap and cheesy.
In fact, even if you have some design experience, I recommend you still hire an outside source who is not so closely involved in the project – they can help provide an outsider’s perspective which will ultimately help convey your marketing message more effectively and efficiently.
There are many hungry graphic designers out there to choose from, so do some research and you should be able to find one who has the style and budget that matches your requirements.
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